Search engines are how people find things - can they find you?
People use search engines like Google and Yahoo to find what they want, to do research, and even for entertainment. People are becoming dependent on search engines to quickly source what they need. The number of searches is astounding. According to recent estimates on any given day over 600,000,000 searches are performed!
So why is being visible so important?
Because your customers are using search engines to find your products and services - if your website is optimised for the search words and phrases those customers are using, they will find you amongst the millions of web pages out there. If you use different words or have no optimisation at all, they will find your competitors.
Your potential customer will see you at exactly the moment they are looking for what you have to offer. As long as you’ve taken the proper steps to make your website can be found quickly and easily, your products and services come pre-sold, by one of the greatest word-of-mouth tools ever created - the search engine!
It is better to have 100 highly qualified visitors who find your site listed under a particular search phrase and go on to buy than to have 1000 visitors who find your site listed under a generic search phrase or by chance and then are not interested in what you have to offer once they get to your site.
How will Bluebell help you become visible?
Whether you are starting your very first website or updating an existing site we have the expertise and a range of sophisticated analysis tools to provide you with the level of visibility your website objectives require.
- We analyse what keywords and phrases your potential customers are using to find the products and services you provide
- Through competitor analysis we identify your competitors strengths and keyword strategies
- We measure the size of your target market to assess its potential
- We help you increase the number of pre-qualified, ready to buy visitors to your website
Website visibility - search engine optimisation objectives
There are many optimisation strategies aimed at increasing web visibility so prospective customers can find you easily and quickly but some strategies work better for some businesses than others. Websites selling nationally will need a different keyword strategy than a website for a niche product sold locally.
A search engine is essentially a means to match those looking for something with those providing it. All strategies - from use of keywords, Links and Pay Per Click campaigns to entries on advertising directories, blogs and forums - must allow a search engine to recognise the quality of your information.
For the search engines to catalogue your web pages effectively, your website must be visible.
With our help you can be confident you will have the right strategy to capture the market you want to target. To find out more call 01934 517003 or contact us for a free discussion.
