Increase your sales and instantly connect with customers
Benefits of Pay Per Click advertising
- Target customers based on specific keywords, or phrases
- Reach potential customers who are already searching the internet for your product or service
- Target potential customers by geographic location for more effective advertising
- Only pay when users actually visit your website
- Control costs by setting a daily or monthly advertising budget
- Easy to monitor and measure success
One of the most cost effective methods of purchasing advertising for your website is the use of Pay-Per-Click (PPC) search engines and directories.
What is Pay Per Click?
Pay Per Click is an online advertising format that allows you to buy your way to the top of search results pages. With this tactical form of advertising you choose keywords or phrases you would like your site to be associated with and decide how much you are willing to pay each time someone clicks on the search results.
As with most advertising, the more money you are willing to spend through Pay Per Click, the higher your site is likely to appear in the results for the keywords or phrases you select.
Only pay for adverts that get results
Unlike traditional advertising, where campaigns can be extremely broad (newspaper ads) or slightly more targeted (trade magazine advertising) with Pay Per Click you only pay when someone is interested enough in your ad to actually click on it and go through to your website. This means you’re not wasting money and the likelihood of them becoming a customer and your return on investment is much higher.
Send customers to pages that interest them
Pay Per Click ads can link to whichever page of your website is most relevant to the keyword a user has searched for. If you are an online retailer you want a customer who searches for “golf clubs” to landing on the relevant product page. Pay Per Click gives you control over where visitors will land on your website, and you can even develop specific “landing pages” just for your Pay Per Click campaigns.
Benefits of using a specialist Pay Per Click management company
Pay Per Click advertising has become more complex as more and more sites fight over the top positions. In highly competitive sectors, well written and optimised adverts will improve the Pay Per Click return on investment significantly. When Pay Per Click management is combined with website optimisation, much greater returns are usually seen.
Pay Per Click advertising is a marketing dream: easily measurable response rates letting you respond quickly to changing markets. Good campaign management always considers the profit of a Pay Per Click marketing campaign - not just the 'number of clicks'. It is very easy to increase the number of clicks - but large numbers of poorly targeted clicks are of little benefit if they don't convert to sales!
Pay Per Click management
Bluebell Web Design provide a Pay Per Click management service to help you get the most from your Pay Per Click advertising. To find out more, call 01934 517003 or contact us.
