For successful websites - use the right keywords and phrases

The most attractive, technically brilliant website will fail if no-one can find it!

Keywords play a significant role in helping search engines correctly index your web pages and get high visibility. The more you use the same keywords and phrases in your website and online marketing campaigns that your customers are using when they do their searches, the easier it is for search engines to direct their targeted, prospective customers to YOUR website and not your competition's. Without the right keywords and phrases your website, search engine optimisation and internet marketing strategies will underperform.

Target the most effective keywords and phrases.

Learn how your customers think and the language they use. How popular are the Keywords and phrases you think they are using? Which Keywords and phrases should you be targeting? It might not be the most popular one if all your competition is using it too!

Use this knowledge to better understand how to market to your target audience, both online and offline and drive more traffic to your site that is likely to convert into those important sales.

Find unique niche markets or other revenue sources

Identify gaps in your market and areas of missed business opportunities. Keyword Analysis identifies not only the most frequently used search terms, but also the number of websites competing for that term. It helps you measure the size of your market and identify huge pools of untapped potential by determining the number of searches. By using Keyword Research to uncover popular keywords you can develop new product and service ideas.

Direct more free traffic to your website

80% of all Internet purchases start with the use of a Search Engine. Using the correct keywords in your Marketing campaigns will delivers “free advertising” via the search engines.

Get more revenue for less cost for Pay Per Click campaigns

Finding more keywords that potential customers use “widens the net” capturing more income for your business. Correct keyword selection will make your advertising budget go further because you can work out how profitable the keywords and phrases will be and so connect your bid prices to the most cost-effective target customer base.

Advanced keyword research will also find keywords with low competition that bring your company additional traffic with little additional effort.

Keyword research and analysis service

Our comprehensive, fact-based techniques and rigorous procedure provide you with a list of keywords and phrases to convince the search engines of the quality and relevance of your site.

Our results are crosschecked against various databases with over 300 million keywords and phrases that people have typed into various search engines over a specific time period.

Depending on the level of analysis and research you require we will:

  • Analyse between 10 and 20 keywords and phrases provided by you
  • Analyse similar and related keywords
  • Research keywords and phrases currently being used to search for your products and services
  • Research the number of times each search term is used over a set time period
  • Analyse how many competitors are also using the same key term
  • Analyse the major search engines to see how many pages there are for each keyword phrase, the number of times people are searching for the term and the calculation of likely competition (KEI number) - which is used in Pay Per Click campaigns

Your keyword analysis report will summarise our findings and give our recommendations of the ‘best match’ keywords, niche keywords for your market place and - most importantly - how to use your keywords so that with our help, you can target effectively and unlock your website’s true potential.

For more information on our research services, call on 01934 517003 or contact us