How successful is your competition?
What is competitor analysis?
Have you ever wondered how a particular competitor always does so much better than you do in the search engines or online overall? A competitor analysis is a very effective method of understanding their online marketing strategy and discovering how and why they are doing so well.
- Who are your online competitors?
- What customer needs and preferences are you competing to meet?
- What are the strengths and weaknesses of their websites?
- How are they performing in the search engines?
- How do you plan to compete? - Offer better quality services? Lower prices? More support? Easier access to services?
- How are you uniquely suited to compete with them?
Rather than guessing, we provide you with an analysis report giving you detailed information on our research into three of the major factors that affect the success rate of your site and those of either two or four of your main online competitors. By analysing your website against the strengths and weaknesses of your online competitors, you will be able to be more creative in deciding what steps to take to improve your own visibility based on what works for the competition.
The three factors we analyse on your website and your competition are:
- Site structure - how easy it is for a search engine to accurately index the website
- Ease of use - how straightforward and easy is it for customers and visitors to buy products and services or obtain information
- External linking structure - how effectively other sites link back to the site being analysed
Our analysis covers:
- Benchmark on current search engine positioning
- Internal (on-page) optimisation factors - the appropriate use of key words and phrases in copy, internal links, navigation, HTML tags
- External (off-page) optimisation factors - the current visibility (ranking) of your website on various search engines and the number and quality of incoming and outgoing external links
- Internal content within website pages
- Overall design - a good design is essential to entice both visitors and search engines to your website
- Ease of navigation - a user friendly website makes it easy for your customers to answer your call to action and for search engines to index your web pages accurately
- Relevance of content - up to date, relevant content secures the attention of both your target market and search engines and encourages repeat visits and higher visibility
Determining what a competitor is doing successfully can improve your own online marketing plan dramatically. Find out more by calling 01934 517003 or contact us by email
