Online marketing should be an integral part of your business marketing
Do you have an effective marketing plan?
The internet is now such an important part of business life, that businesses - especially those dealing with consumers - should have an Online Marketing Plan or Strategy. Marketing online should not be done in isolation from conventional marketing - you should have one total marketing plan. This may include direct mail, press releases, and advertising. All company communications, stationery, business card - even company vehicles - should contain your website address for people to find out further information and increase your visibility.
Cost effective and fast
Online Marketing is fast becoming one of the most cost-effective ways of generating business and covers a variety of techniques such as website positioning, advertising, email and SMS marketing and market research. Website positioning is discussed in more detail on the search engine optimisation page.
We can advise on how to maximize your company's potential on the web, help you position your website so your targeted customers find your company, products and services. There are many ways of achieving effective online marketing:
- Email marketing campaigns
- SMS (Text) marketing campaigns
- Search Engine marketing - organic and Pay Per Click (Adwords) advertising
- Adding your website domain name to all business stationery and printed advertising material
- Listings and link building on relevant trade and comsumer directories
- Regular emailed newsletters and press announcements
- Online competitions
To find out more or the best way to market your company on the web, contact us for a free consultation or call 01934 517003