Email marketing - convert existing contacts into 'sales'

What is effective email marketing?

Effective email marketing is about sending emails to contacts and encouraging them to take an action. The emails you send need to arrive, be seen, be read and acted upon. It is one of the biggest marketing trends today as email offers many advantages over direct mail so businesses have come to rely on the effectiveness and scope email marketing offers.

  • Email marketing is cost-effective with no printing or postage costs and in terms of the cost per visitor to your website
  • Email reaches a larger audience quicker
  • It is easy to personalise
  • Best method of moving contacts along the decision process to help them purchase your product or service
  • Results and sales can be obtained almost instantly - it is common for 80% of responses to come back within 24 hours!
  • Email marketing messages can be changed quickly and sent again without reprinting and additional postage costs
  • Doesn't take long to set up and implement a campaign
  • Maintains brand awareness
  • Helps you build a targeted, permission-based contact database

Email marketing is a powerful marketing technique, especially for repeat sales. The big advantages of email marketing are its low cost and its flexibility. It is possible to test-market with a small number of addresses, and then extend or alter the message as appropriate.

From "you’ve got mail" to "you’ve got sales"

Email marketing campaigns can take many forms - such as:

  • Keep in touch with your customers with regular newsletters
  • Promoting special offers or discounts
  • Introducing a new service or product
  • Offering incentives for referral business from past clients
  • Client appreciation promotions
  • Announcing a new location

Email marketing NOT spam!

Email marketing has received bad press through large numbers of unsolicited spam. There is now legislation in place that affects how and when you can send marketing emails and we guide you through this and ensure your emails can not be classified as Spam. We are Anti-SPAM compliant, which means your email gets into your recipient's in-box, not the junk folder!

Tips and hints on how to run successful email marketing campaigns

  • Analyze your goals and objectives to make the most of your email marketing investment
  • Write a killer subject line to get your email opened
  • Use a branded (HTML) email layout to give your message that extra visual impact and raise brand awareness
  • Write compelling email sales copy to entice readers to act — link it to your website so they can contact you for more information or order directly
  • Keep an archive of your newsletters on your website - good for building a resource library and search engines love new content!
  • Create a landing web page for your email campaign, blending the page design with the message to reflect consistency and increase your return on investment
  • Provide real time tracking so you can measure the effectiveness of your campaigns

Do you currently use email marketing? Are you getting the expected returns on your current email marketing campaign? We’re here to help you make your campaigns a success so contact us or telephone 01934 517003 to find out more.