Sell products and services online - quickly and easily!

Our bespoke eCommerce website design solutions allow you to sell online in a user-friendly manner. Our flexible yet affordable solutions will get your eCommerce website up and running quickly and easily, enabling your business to start selling online effectively.

Develop your eCommerce website the right way

Lady Barbara - new online integrated shopping cartOnline shops are becoming one of the main uses of the internet, with existing businesses or companies expanding into the internet sector. It is a great vehicle for making extra money for your company and has the advantage of being open 24 hours, 7 days a week and reaching a worldwide audience.

With so many businesses now becoming aware of the power of eCommerce, getting a website with relevant content onto the major search engines in an effective and highly visible way is very important. To launch an eCommerce website successfully you need to think about your marketing right from the start.

Logos, branding, design should all be based on market research BEFORE you start to design and build your online shop. What words and phrases are your target market using to source online the products and services you will be offering? Who are your competition and what strategies are they using to attract your customers?

We design and build websites as marketing tools to achieve sales results.

Need help to work out your marketing strategy for your eCommerce business?

We always recommend keyword research and competitor analysis should be undertaken before the design stage. When you know how your customers are searching, you can design the right structure to ensure the website is search engine friendly and targeted to your identified customers.

the somerset sausage company - upgraded to fully integrated shopping cartIf you are just starting out, you will need to make sure you have 'back office' systems in place such as common stock codes for on and offline stock. Will you want to integrate your online shop with an existing offline shop? How do you want to take orders and payments?

Bluebell Web Design can guide you through all these important issues and ensure you start off with the right system and technology for you - why pay for an expensive merchant account and shopping cart when you may only need a display catalogue integrated with an existing eBay shop and PayPal account?

"My business has struggled with web presence for a while now and it has been the tenacity and attention to the project given by Jo, Jerry & Traci that has resulted in an e-commerce website. This is a major achievement for Initially Yours and one which has given me, as the person responsible for sales within my organisation, the confidence and ammunition to achieve significantly more interest from prospective customers and also sign up some major new accounts. Put bluntly, it has made my job more enjoyable and achievable. Sales are back on track after a disappointing final quarter to 2008 and the future is looking good.”

Flexibility & Complete Control

clean, customised, user friendly product pagesThere are several options for your online shop to choose from depending on your requirements, budget, number of products and services you wish to offer. If you are only selling a few items then we can incorporate a shopping cart into your website using a link to PayPal or a similar Payment Processor for very little cost. If you intend selling a wide range of items which may require multiple variations on pricing, colours, shipping and postage calculations and complete back room facilities then you will need more sophisticated functions. Our three modular systems are:

Widget
Ideal for new ventures who want to test the waters with a few products or services linked to a paypal or similar account.

Catalogue
Ideal for online shops that want to display their product catalogue or offer a quote builder system but are not yet ready for a full, integrated merchant account eCommerce system.

eCommerce
The eCommerce Module is ideal for established or larger online shops because it allows you total control over the design layout and function of the website so you can display your products and services in the best possible light with the level of integration with your administration systems which is right for you.

With additional features such as:

  • Locate your nearest stockist
  • Product availability checking service based on postcode
  • Secure, private stockists function which allows stockists access to a full ordering system
  • Comprehensive image library allowing easy management of high resolution product images

Our eCommerce clients have a website with flexible management systems and a dynamic e-commerce backend that will provide a vast resource of product data and services for customers and stockists alike.

Main features

  • Update all product details, prices, pictures, stock details and other information with excel spreadsheets. No extra software required as its all done from your web browser.
  • Multiple product SKU's can be attached to a product code to allow for different prices/versions
  • Fully flexible product titles and descriptions - not restricted by space or layout
  • Multiple image sizes for displaying different versions of a product
  • Base price book system with facility to load additional price books to cater for different prices for agents, wholesalers, top customers, sales, promotion etc.
  • Unlimited flexibility for size/colour product variations
  • Presentation option for pricing variations i.e. gift-wrapped, framed
  • Very flexible personalisation product option for messages, engraving, embroidery etc
  • Multiple VAT and shipping options - country, weight, points based to suit your needs
  • Automatic stock level indicators
  • Mini basket option to display current basket content
  • Flexible, totally customisable checkout styling so you can make your customers shopping experience truly unique
  • Unlimited number of products and categories
  • High speed, highly reliable, secure hosting for your site

Additional features

  • Product reviews and product rating section
  • Allow customers to view order history
  • Customer account management
  • Reorder reminders

Shopping carts and payment gateways

If you are going to validate credit cards and take payment online you will need a payment gateway. This is the service that actually processes the credit cards securely for you.

We can generate a payment button code onto your web pages that sends your customers through to their secure payment service area in PayPal, Google Checkout or the like. Ideal for new ventures or those without full merchant accounts as these third party payment processors allow you to accept credit card, debit card, and bank transfer payments online.

For most complex eCommerce ventures and those with a credit merchant account our eCommerce module has the latest in secure online payment gateway technology. Our shopping cart software is automatically integrated with Paypal, Protx, Worldpay, Netbanx and Secpay but can be integrated with any third party payment processor including PSBill, Paysystems, Secure Trading, Barclays Epdq, HSBC and so on. We create a custom solution, which means that the site can be designed to your wishes and our shopping cart software can be integrated into your own unique looking website that can be totally customised to your needs

If you would like to discuss your e-commerce requirements, please contact us for a free, no obligation consultation.